Introducing a new product through a video that is client facing and can be shown in a variety of settings like sales meetings and conventions.
Showcasing the UI and capabilities of the product while not becoming an explainer video or tutorial.
Leaning on design and animation to bring the brand's voice to life with client-facing polish.
Creating Something New
We worked with our partners at Across the Bridge Productions to produce a product video for KCI to launch their new AI web application. The multipurpose tools on their platform help contractors, builders, and engineers stay compliant with evolving regulations.
Our goal was to introduce this product in an elevated way and showcase the platform itself without becoming a walk-through video. The video needed to be a flexible piece of content that could be shown on their website, in sales meetings, and at trade shows.
We needed to show Bryx is not just a one-size-fits-all AI product but a platform solving industry-specific problems.
Brand Expression
We started with the logo animation, establishing a building-block motif that represents data coming together to form results. We elevated the platform by creating a sleek 3D visualization of the UI, showing the user experience in a tactile way.
We showcased specific features in an abstract way, emphasizing the diversity of inputs, the flexibility of the platform, and most importantly the results it delivers. We finished the video with a 2D type treatment, visually influenced by the digital nature of the product. These text callouts help the video work with or without audio, depending on the setting which it is played.
So often brands face the challenge of creating compelling and specific content with the restriction of time and budget. Leaning on design and animation is an ideal way to bring your brand's voice to life with client facing polish.
When capturing new footage isn't an option, and we need to turn to existing content or stock footage, we can create something tailor-made by adding a layer of design and animation. With this mix, the design works to ID your brand, and stock footage helps your audience feel represented in the ways only live action can.
