A motion identity system is not just a great logo animation and a slick explainer video. It is a modular system built to be identifiable and replicable. It means developing a motion language that reflects the defining characteristics and tone of your brand.
With the pace of media today this scale is a necessity. Using a motion design system creates unique content while maintaining a cohesive look. Consistency across social platforms is key, as well as taking advantage of the unique qualities for each content placement.
Whether you are a consumer brand looking to connect with your customer, or a tech startup that needs to clearly explain their product, we have experience creating content solutions for your needs.
With expertise in 2D and 3D animation, we can produce work in a wide range of styles to fit your brand's needs. Our creativity is not limited, we start with a blank page and decide which direction is right for your brand.
Collaboration is foundational to the relationships we build with our clients. While we are the experts in motion and can bring creative thinking with a fresh perspective to your projects, we know that you are the experts of your brand.
We integrate with your team, working directly with your internal marketing and design teams. This allows us to tap into your institutional knowledge and reduce redundancy throughout the design process.
Motion identities are not one size fits all; each brand will have a unique voice and set of objectives. We are a small team which means you get personalized attention on your projects.
We work with a network of trusted freelancers and video partners, giving us the flexibility to scale up and down as needed.
Acrylic is the creative direction of Andrew Caughy, a motion designer with 12 years of agency and in-house creative experience. He is a problem solver through and through.
Outside of his passion for all things motion and design, he expresses creativity through cooking and explores the world with his wife. He is a Formula 1 fanatic, Baltimore sports fan, tennis watcher, and avid podcast listener.
