Starting from the ground up, developing a motion identity that is different but complimentary to Under Armour's global brand.
Creating a multitude of videos for social, email, and exclusive web content.
Transforming existing UA assets into UA Rewards content when capturing new imagery is not an option.
Prototyping
Under Armour's loyalty team approached us to develop a motion identity for their new rewards program. We were tasked with creating content that was enticing and exclusive — something that you don't want to miss out on. Early creative focused on group imagery and being part of a team.
The velvety charcoal grey, clean lines, and use of 3D throughout the different applications elevate the look and feel.
The membership program was set to have a rolling launch in targeted markets. This gave us the opportunity to test different creative assets and measure their performance.
The identifying element in the UA Rewards toolkit is the pair of brackets, a framing device used across the creative.
Partnership
Since the launch of UA Rewards, we have been close partners with the UA team, creating multiple series of motion content. We have developed motion packages for communications like Early Access, Sweepstakes, and their semiannual Members Week.
Working closely with the marketing team we have delivered social videos and hero gifs for email, as well as .mogrt templates so their internal editors can add custom motion graphics in-house.
We have been partners with UA for many years, and it has been a privilege to work so closely with their internal creative team to help launch this program.
